NATALIA AMAYA SALAZAR

Embassador, Enlaza

BIOGRAPHY
Natalia is a prominent Colombian entrepreneur and investor with over 12 years of experience in tech startups. In 2012, she initiated the Colombia Startup & Investor Summit, in 2013, she launched InstaFit, a successful home workout app, and in 2019, she created Avocado Wellness Marketing. In 2024, she founded EMA Ventures, an investment fund focused on supporting diverse leadership teams in Latin America. With studies at Universidad de los Andes and ESC Toulouse in France, she has been recognized among the 100 most trasformative women in Colombia by La Silla Vacía and by Forbes as one of the 30 promises in Mexico. She is also a mentor of mentors at Google.

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