Founding Partner, New Ventures

Rodrigo Villar is the Founding Partner of New Ventures Group (NVG), a firm committed to generating social and environmental impact from four key perspectives: Acceleration, Financing (through debt and equity instruments), Advisory, and Ecosystem Development. Widely recognized as a pioneer and a leading figure in the fields of social entrepreneurship and impact investing in Latin America, Rodrigo has driven the growth of more than 4,000 social and environmental enterprises in the region under his leadership at NVG. Rodrigo is also the visionary behind several innovative impact investment initiatives. He founded the first Impact Capital Fund in Latin America, “Adobe Capital,” which exceeded $50 million in assets before its acquisition by another financial group. Additionally, he established the prestigious impact financing firm “Viwala” and the influential online sustainability community “Las Páginas Verdes,” which housed one of the world’s largest directories of green products and services, with an annual circulation of nearly 300,000 copies. Rodrigo’s commitment to sustainability is reflected in the founding of Mexico’s inaugural sustainability festival “Ecofest” and the renowned LatAm Impact Investment event, the “FLII” (Latin American Impact Investment Forum), which has consistently brought together key actors in investment, finance, development, and innovation from 44 countries for over 14 years. In addition to his work at NVG, Rodrigo has held significant leadership roles in the impact investment sector. He was President of the Mexican Alliance for Impact Investment from 2015 to 2023 and contributed as a distinguished member of the Global Steering Group for Impact Investment (GSG) Board of Directors from 2021 to 2023. Recognized for his contributions, Rodrigo is a Distinguished Member of the Ashoka Foundation and a recipient of the UBS Visionaris Social Entrepreneur of the Year Award. He was also honored as one of the “40 Powerful CEOs” by Latin Trade magazine, highlighting the most influential young executives in LatAm.

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